Baltic Media, tulkojumi, valodas

The linguistics of humor—why jokes rarely translate well

Ever told a joke in another language and been met with silence? Humor is one of the hardest things to translate. That’s because jokes often rely on wordplay, cultural references, or timing that simply don’t cross linguistic borders.

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The role of translation in global business success

In today’s interconnected world, businesses rarely operate within the borders of a single country. Whether it’s an e-commerce store, a tech company, or a travel agency, reaching global audiences is now the norm. And at the heart of global expansion lies translation.

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Why machine translation still needs human touch

With tools like Google Translate and DeepL becoming increasingly accurate, many wonder if human translators are becoming obsolete. While machine translation (MT) has certainly transformed the industry, the truth is that it can’t fully replace human expertise—at least not yet.